Learning never ends when you’re at PRINTING United, the entire PRINTING United is your classroom. On the floor, you’ve got the latest technologies and innovations. In the meeting rooms, there are first-rate educational sessions, half-day intensives and luncheons. It’s what you need to help you make smarter, better decisions about your business and your career.


PRINTING United Expo + Education Pass: Industry leaders, printing experts, business gurus — they’re all on the schedule for educational sessions at PRINTING United. Education sessions are free to registered SGIA members with a PRINTING United Expo + Education Pass; non-members pay $99 through September 10 ($115 thereafter).

Get Sessions Pass

Filter by:

Wednesday, October 23, 2019
  • October 23, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Inkjet Banding: Identification and Root Cause Analysis
    Inkjet Banding can be caused by several key elements in an inkjet device. Challenges can include the environment, electrical components, UV lamp life, media, ink fluid dynamics, RIP settings, firing parameters, print head voltages, amongst other key components or even a combination of several factors. In this session, you will learn how to identify the challenge and what steps to resolve in the eyes of an inkjet hardware technician who is well versed most all aspects of inkjet equipment repair, workflow, media manufacturing, and ink chemistry. This lecture pertains to UV, solvent, and aqueous inkjet.
    Room: C147
  • October 23, 2019 10:00 AM to 11:00 AM (Central Daylight Time)
    Working with Performance Fabrics
    Performance fabrics have picked up in popularity. This session is about the various inks available and techniques for successfully print on them.
    Room: C141
  • October 23, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Matching Brand Colors, Spot Colors, and Customer Color Samples in Grand Format
    We'll first define what constitutes a spot color and ways to create them that affect color downstream in the RIP. Preflight spot colors to check if you can have a successful color match before you print. Visually tune a color to a customer provided color sample. We'll touch upon emerging trends and platforms for managing brand colors.
    Room: C146
  • October 23, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    You Have 8 Seconds: Why Now is the Best Time for Innovative Printing and Packaging
    We all know packaging has become one of the most distinctive ways to differentiate brands. But did you know that digital printing capabilities are revolutionizing the way consumers interact with brands? Vicki Strull knows. As one of the nation's leaders in design thinking and digital print and packaging innovation, Vicki will show you how to attract and engage designers, marketers and brand owners in new and exciting ways. From truly distinctive design and eye-popping finishing expertise, to amazing customization and cost-saving efficiencies, Vicki will reveal how digital print and packaging is building brands like never before. A business development must-see for converters, printers, OEMs and marketers.
    Room: C145
  • October 23, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Adding Value to Digital Print
    Looking to differentiate from the competition, print service providers are expanding value-added services to support digital printing. Providers are looking to expand ancillary services such as bindery, fulfillment, mailing and special effects printing to strength their digital printing offering and win customers. This presentation, based on results from a NAPCO Research study of print providers and buyers, will highlight the key services providers are offering, the value they are delivering, and customer demand for these services. Attend this session to find out: Key services provided to enhance digital printing and their influence on profitability; market demand for these services; print providers' methods of service delivery: in-house vs. outsourced; best approaches for marketing services; customers' understanding of value-added services;and, pricing strategies and customers willingness to pay for print embellishments and ancillary services.
    Room: C144
  • October 23, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Communicating with Consumers: What Agencies, Brand Owners and Marketers Want
    Have you ever wondered how companies decide on how to allocate their marketing dollars; how they choose marketing services providers; and the specific services they feel are essential to the success of a campaign? This session will share “voice of the customer," by sharing input from agency executives and senior marketing executives and exploring the various strategies their companies use to effectively communicate with consumers, as well as how they select partners in the development of communications programs. Key topics discussed include: A brief overview of the latest SGIA/NAPCO sponsored research titled Printer Expectations of Marketers/Brand Owners; and a discussion of current campaign drivers, service provider selection criteria, and value delivered by partners.
    Room: C148
  • October 23, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    3D printing and the Graphics Industry
    The current state of 3D printing in 2019 and its relevance to the graphics industry. Real-world application for signage and POP. Practical guide on how to create 3D designs with real world examples.
    Room: C140
  • October 23, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    All I Needed to Know about Measuring UV LEDs I learned from Mr. Miyagi and the Karate Kid
    In this presentation, we explain how basic principles of UV measurement provide the foundation required to properly measure and monitor narrow-bandwidth UV LED sources used for today's graphic arts. Using field data, we demonstrate that applying the same tools and techniques for LED used with broadband mercury-based light sources can produce errors, poor-quality, inadequate ink cure, and loss of process control. Therefore, conversion to LEDs from broadband sources requires planning and a change in measurement protocol. Several practical suggestions for avoiding common pitfalls of LED measurement in printing applications are provided.
    Room: C142
  • October 23, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Beat Your Competition Without Lowering Your Price
    Wide-format printing is one of the fastest growing markets in the print industry today and your competitors are hungry for volume. Don't play the price game! Learn how to create demand, differentiate with your sales process and grow profitable revenue. Attendees will learn: Best practices for creating demand with prospects and existing customers, how to quantify the value wide format applications can deliver to your customer's businesses, and a 5-step plan for transitioning your sales team to a value-creating machine!
    Room: C148
  • October 23, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    CCM as a Service? What Every Service Provider Needs to Know
    Print service providers seeking to expand their offerings beyond print and mail may want to consider offering customer communications management (CCM) as a service to their clients. This session will set the stage by first defining what CCM is and then uncovering the seven core components of a complete solution offering. Senior Analyst Gina Ferrara will share with attendees her findings out in the field regarding best practices in CCM, pitfalls to avoid when designing a solution, and optional pricing models to make this offering attractive to clients.
    Room: C144
  • October 23, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Who Buys Wide Format: Uncovering Key Trends in Buyer Industries
    Sign and display graphics are a critical communication tools across industries. This session, based off a NAPCO Research survey of buyers of wide format printing, will identify trends, demands, and requirements in key industries that purchase products produced on wide-format printing devices.
    Room: C147
  • October 23, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Direct To Object/Direct To Shape Inkjet: Technology Status & Opportunity
    This session will provide an independent view of the current inkjet technology available for Direct To Object (DTO) and Direct To Shape (DTS) printing. It will include examples of commercial successes in a variety of industrial and packaging applications, and will discuss the integration of chemistry, substrate, system components, process, and workflow based on specific applications. It will address choices in custom integration or off the shelf adaptation.
    Room: C142
  • October 23, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Book Industry Update: Digital Printing, Finishing Options and More
    Join this insightful panel discussion, moderated by Book Manufacturers’ Institute Executive Director Matt Baehr. This session will update attendees on how the book market is evolving. Print book numbers are actually growing as more and more titles are being produced. Digital inkjet printing for books is on the rise. Automated finishing systems are increasingly coming into play. Learn more about this ever changing market and help prepare yourself for these industry shifts.
    Room: C145
  • October 23, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Small Footprint, Unlimited Capability: Why DTG Proved a Winner for One Small Print Shop
    Mendez Printing is a longtime family-run business with fewer than ten employees, and operates in New York City, where space is at a premium. After investing in an industrial direct-to-garment printing system, however, their business opportunities grew quickly, and Mendez now serves a customer base that includes screen printers who can't handle short runs and need digital quality, online and brick-and-mortar retailers needing custom jobs in a hurry, a bevy of local community organizations, and others. In this session, learn how DTG capabilities proved a powerful catalyst for success and growth for even the simplest operations.
    Room: C141
  • October 23, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Adhesives for Retail Graphics
    The right adhesive has a crucial role in the retail market. The biggest part of choosing the right graphic solution is understanding the application needs and the total cost involved. Often, the installation cost is overlooked in the retail roll outs of visual graphics in the retail stores. Retailers want easy-to-install, predictable graphics without the cost of installation. This presentation will educate the print industry on the diverse types of adhesives and which are best suited for specific applications.
    Room: C140
  • October 23, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Color Matching on Colored Substrates
    Printing spot colors usually means Pantone colors. For screen, pad, and inkjet printers, this can be a real challenge when the substrate isn't white paper. Learn the best ways to simulate a color when it cannot be matched. Learn a simple way to rate color opacity when choosing the best components to match a color. This presentation will include tips on using a wide range of pigments and additives that can be used to help achieve custom results.
    Room: C146
  • October 23, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Developments in Finishing for Commercial Printing
    Serving as a key differentiation tool, developments in both analog and digital finishing technologies are changing the commercial printing playing field and opening avenues of opportunity for enterprising printers. Join a blue-ribbon panel and learn the latest in commercial printing-focused print finishing.
    Room: C144
  • October 23, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Demystifying Your Pressure-Sensitive Media Choice No Matter Your Printer Platform
    As print service providers look to grow, diversify and expand their businesses and print capabilities, this sessionoffers valuable education and insight to help you stay competitive and cost-effective while securing your place as the only one-stop-shop for your customers. From fully utilizing current or new equipment and technologies, to helping customers enhance their messaging and branding as well as solve problems and challenges, the presenters will help ensure you are providing the entire print package. This presentation will increase your knowledge of the various forms of graphic media, adhesive types and unique graphic applications. Adhesives make all the difference in successful applications! Learn more as experts discuss the vital importance of pairing media and adhesive to application.
    Room: C140
  • October 23, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Simulated Process Screen Printing for Garment Decoration
    Most shops today are using vector images (Corel Draw & Illustrator) because they don't understand how to separate and print raster images (Photoshop). This seminar will address the design, separation and printing procedures for great results.
    Room: C141
  • October 23, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Aluminum Sublimation Panels, A World of Finishes with Powder Coating
    Since the inception of dye sublimation panels, the world has been used to see only 2 finishes due to the limitation of Liquid Coating. Duraluxe has changed that by introducing the first high quality aluminum dye sublimation panel finished with powder coating technology. Italy has been at the forefront of Sublimation for Architectural Exterior Surface, and Decoral has been the pioneer of this form of coating. Duraluxe, surfing on a wave of knowledge that goes back to 1995 (the first Decoral patent for Architectural dye sublimation), wants to change the very strong link between aluminum sublimation panels and liquid coating, to show that there is more than just Glossy or Matte. What are the advantages of powder coating, how a panel is made with double coat and what we can look forward int he years ahead.
    Room: C142
  • October 23, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Developing the Next Generation of Talent
    Hiring the right people for your organization is not easy. Fewer people are equipped with the skill sets we need in our organizations. Want tips on building your workforce? Struggling to develop the younger generation of talent? By the end of this session, you should have a renewed outlook on how to hire the right people for your organization and most importantly, how to keep them and how to grow them to their potential.
    Room: C148
  • October 23, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Preparing for Packaging
    Many print businesses are expanding or considering expanding into Packaging. Packaging customers are not like traditional print buyers and have a different set of expectations and requirement. This session will help those new to the industries understand the differences between traditional print and packaging by examining the customer requirements, order management and billing workflows other impacts to the printer's organization.
    Room: C145
  • October 23, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Panel Discussion: The State of Digital Textile Printing
    A panel of experts, coordinated by SGIA's Digital Textile Committee will go over where we are today with textile printing for signage, apparel, and home furnishings. A representative from SGIA will moderate the session using prepared discussion topics and questions from the audience. The panel will include printers, educators, textile, machine and dye and chemical suppliers.
    Room: C140
  • October 23, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Benchmarking Your Workflow and Building a World Class Operation
    It does not matter if you are an in-plant, commercial, or franchise service provider the efficiency of your production workflow determines your cost competitiveness and profitability. Do you know how your workflow compares to other companies and the industry leaders? If you think that your workflow is as good as the others, you may be surprised that small issues have a big impact and most have issues that hurt your sales and profitability. In this seminar we will discuss: how to measure your workflow, the difference between good and bad metrics, creating actionable data, how to benchmark against others, typical issues such as bottlenecks and quality control issues and how to overcome them, the cost and benefits of software automation tools, how to cost justify investments and how to rebuild and streamline your workflow.
    Room: C146
  • October 23, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Capturing and Communicating Surface Texture in the Decor Market
    As our industry responds to rapid growth and the demand for direct-to-substrate digital print manufacturing, the need for accurately capturing texture and color, has become less of a "nice to have" but rather, a necessity. This session will address the importance of incorporating scanning processes into surface reproduction, as well as how objective input processes are optimal for communicating surface texture across supply chains.
    Room: C142
  • October 23, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    The Five Hottest Print Design Trends of 2019
    This session will explore the print trends that have set the design world on fire, transforming the way creatives present their work, spread their message, and even the way they think. Whatever your client's vision, whatever their budget, you will discover on-trend techniques that will help you show off the creations they've worked so hard to craft, all to magnificent effect.
    Room: C145
  • October 23, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Hot Markets: 2020 Insight and Action Plan
    Find the best markets for selling what you do in 2020. The Hot Markets forecast has accurately pinpointed the best opportunities for print imagers of all types by geography and sector. Summaries are published every year in Printing Impressions' January and July issues. You can't get ahead if you don't know where you're going!
    Room: C144
  • October 23, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Selling to the Agency/Marketing Executive
    Selling to C-Level and Marketing Executives is a whole new ball game. You have to be pithy, respectful of their time, and you have to come up with ways to differentiate yourself from the competition in order to chop through the clutter and deserve the right to ask for something. In this session, you will hear from a marketing executive as well as a print service provider to understand how the relationship can be culminated. Key topics include: Strategies to get the appointment; level of preparation for making an effective call; the distinct value proposition that worked; expectations after the sale that justify future business; and, how to transition from sales person to trusted advisor.
    Room: C148
  • October 23, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Breaking The Rules Of Sublimation
    You've probably heard some of the long-standing rules of sublimation production, but are they really hard fast physical laws, or just general guidelines to help you with the basics? The reality is that you can do more with sublimation than you might imagine, things like decorating non-polyester fabrics, printing on colored surfaces and created outdoor products. We'll take a look at the most common sublimation rules and determine which are set in stone and which are flexible. As you will see, stretching the boundaries might just be the trick for generating new products and solutions that leave your competition wallowing in the dust.
    Room: C147
  • October 23, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Scaling Responsibly: When/How/Why to Buy Your First, Second, Third, Fourth, or Fifth Automatic Press
    This presentation focus on when and how you should scale your screen printing shop. Purchasing automatic presses is one of the more stressful discussions that a shop owner will have. I'd like to share our story and the "whys" of when we bought our 1st, 2nd, 3rd, 4th, and 5th presses.
    Room: C141
  • October 23, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Digital Printing: New Opportunities in Decor
    Advancements in digital printing for decor paper, as well as direct surface printing have brought many improvements to the supply chain, productivity, and customization required to meet expanding customer demand for both short-run, small batch work and long-run production. The products produced in this segment are the staple of the woodworking and decor industries because they provide a cost-effective alternative to natural surfaces and in many cases provide a superior and more durable surface for applications from retail displays to architectural elements. Achieving quality decor print layers relied on traditional printing technologies to enabled high-volume manufacturing a low cost per unit. That is changing. Advancements in inkjet printing now enables decorative printing of a varied range of surfaces. With the complementary advancements in material science and digital processing, these technologies are now emerging as solutions that enhance productivity and creativity in industrial applications such as flooring, laminating, and wall decoration.
    Room: C142
  • October 23, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    How to Grow your Digital Business - Profitably?
    As businesses look to build on their digital capabilities, there are many facets of their business that have to be considered to ensure that their investment delivers the expected return. This can include automation and workflow considerations, a deeper offering combining print and digital executions, redefining roles and responsibilities in production, redefining or complementing the role of sales and service, and how to leverage digital technology in a given to meet the needs in a given market or vertical. This will be geared around the fact that digital should help define the "new business model" and should not just be viewed as a new press/device to duplicate what is currently being done.
    Room: C144
  • October 23, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Solution Selling
    In this seminar attendees will identify what solution selling is and how it differs from typical transaction selling. More importantly, a review of required skills to succeed in solution selling will be discussed. Participants will learn that most printing sales execs do not possess these skills. This is a must seminar for firms that have attempted solution selling with less than successful results or any firm considering solution selling. The program will focus on: Required sales exec skills; where do you find the best solution sales execs; and, how your current sales force can be best used to succeed in the solution selling.
    Room: C148
  • October 23, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Elevating Your Applications to a Higher Profit
    In the current, competitive marketplace, print service providers are searching for ways to incorporate more profitable applications into the product mix they offer their clients. By focusing on different ways to use today's technology, different applications can be presented to clients to help drive the bottom line. In this session, I'll focus on trending applications that lend themselves to high profits like custom interior design and textured printing. Another highlight of the presentation will be different types of substrates that can enhance the level of output that they're bringing to their clients. Another way to drive profits is for print providers to diversify the markets that they serve, and painless ways for them to introduce new applications and motivate their sales team to seek new clients.
    Room: C140
  • October 23, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    SGIA Research: Trends & Conditions in Printing
    Using an enlightening mix of qualitative and quantitative information gleaned from companies across the printing spectrum, SGIA's research team provides a view of the printing industry today, including what companies like yours are planning for the near term. Attend this session to learn where your company stands.
    Room: C147
  • October 23, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Print On Demand: Multi-Channel Meets Multi-Modal
    Multi-channel commerce brands are using multi-modal decoration methods to fulfill graphic t-shirts sales on-demand. We'll focus on how brands can reduce inventory and re-direct that cash into customer acquisition through social media and online marketplaces. We willl also discuss how these e-commerce retailers are leveraging multiple modes of decorating: from DTG to Heat Transfer to Screen Print, to expand capacity and increase margins.
    Room: C141
  • October 23, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Managing Customer Color Expectations: Tracking Printer Color Variance
    Do you have insight into the color variance happening on each of your printers? How close are two same make and model printers for color? Can I spread my job across both printers? On the last campaign, how close did we match the client's brand color? Did the job match the previous campaign shipped? We'll explore different methods and commercial products available to answer these questions.
    Room: C146
  • October 23, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Package Design: Innovation to Creation
    Over the past few years, color-accurate proofing and prototyping have seen a fundamental change in the way things are done. With creative capabilities expanding, and an industry-wide need to drive down costs, traditional prototyping and proofing methods have become more and more difficult to sustain. It is time to rethink and redesign packaging innovation and development. The present and future approach to packaging innovation is the complete prototype, a system that enables 3D visualization with color-accurate, hard-copy output.
    Room: C145
Thursday, October 24, 2019
  • October 24, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    New Trends in Apparel and Fabric Sublimation
    Poly-performance apparel and sublimation have gone together for years, but as our industry advances, so does the art of sublimation. This session will explore the new developments that now make it possible to go beyond polyester fabrics with precision and ease. Sublimating onto darks is finally coming of age. Additionally, new fabric applications using flock, twill and vinyl expand sublimation beyond direct surface apparel applications.
    Room: C141
  • October 24, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Entering the World of Traffic Printing
    How do you enter the traffic printing market? Learn from traffic experts on what it takes and how to get into the world of traffic printing.
    Room: C142
  • October 24, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Automation, the Cloud, and Industry 4.0: The Future for Printing, Today
    Many print businesses want better profits, and some are investing in technology that will improve their efficiency. But it's surprising how few businesses are leveraging automation's full potential; reaping the productivity gains brought about by automated workflows. Smarter ways of working help, and the emergence of cloud-based platforms are enabling automation on a global-scale. Industry 4.0-enabled machines furnish data-driven insights that deliver increases in profitability. However, technology may have evolved, but mindsets invariably have not: And the majority of large format printers still rely on traditional workflows.Simon Landau, Director of Sales Americas at PrintFactory, will host the presentation covering: Why traditional workflows are no longer fit for purpose, trends dictating the extent and pace of change, how the entire ecosystem can support the transition to a smarter way of working, and the future of print and the technologies that will take us to "lights out," 24/7 operation.
    Room: C146
  • October 24, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Micro-Branding Case Study
    Case Study: From microbrews to specialty foods, microbrands are skyrocketing and looking for unique ways to market and sell their products and services. Take Advantage of the Opportunities in this Growing Market. Learn how a local TX "Shark Tank" entrepreneur is growing her micro-brand with self-adhesive labels and digital print technology!
    Room: C145
  • October 24, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Women in Print Award Winners Panel Discussion
    Recipients of Big Picture magazine's fourth-annual Women in Print Awards will discuss their roles in today's ever-changing digital print industry and share the experiences – including philanthropy, progressive responsibility, and innovation – that have led them to become successful leaders in the wide-format market. You'll learn how they got their start in the industry, the challenges they've faced, and the reasons they're still here today.
    Room: C147
  • October 24, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    In-Plant Panel Discussion: Growth Through Change
    A panel of leading in-plants in several verticals will discuss how they are growing their operations through change, adapting services, staff, equipment, workflow and processes as customer and market needs change. Hear how they are growing their operations strategically, ensuring their future, and remaining vibrant and valuable to their parent organizations. This panel will be moderated by Elisha Kasinskas (RSA).
    Room: C144
  • October 24, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    How Preventative Maintenance on Wide-Format Printers Can Save You Costly Repairs or Replacement
    In this session we outline the benefits of performing preventative maintenance on any type of wide format graphics printer. Repairs or Replacement of neglected printers are costly and affect your bottom line. Learn how to take a few easy steps to keep your wide format printers up and running and how to protect your investment! Keeping your printers operating properly will also produce consistent color, reduce waste and save valuable time, money and resources in your operation.
    Room: C140
  • October 24, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Direct Inkjet Printing: The Technology that is Replacing Established Production Methods?
    This session is not just about screen printing on flat fabrics, which is already known to be replaced sooner or later. It will also address production methods that have not been influenced by digital printing in a broader sense but will lead to a "little revolution" at one point or another. It will present short interesting case studies, demonstrating where inkjet printing already has replaced established production methods such as weaving, tufting, dyeing etc. It will show what digital printing technology is already able to replace today, and how it can simplify production processes and reduce costs at the end.
    Room: C142
  • October 24, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Digital Packaging Printing the Time is Now!
    Advances in digital printing technology have created great opportunities for package printers, converters and commercial printers to expand their packaging capabilities. Digital printing is the next frontier for packaging production, and brands and package printers/converters are capitalizing on its economic, efficiency, speed-to-market, and customization/personalization advantages. While digital printing has been used in the packaging industry for more than two decades, a combination of forces is expanding package printer/converters’ and brand owners’ use and recognition of its value. This session will present key takeaways from the recent NAPCO Research survey, Digital Packaging Printing the Time is Now! This session will focus on: The benefits digital packaging and label printing is delivering to label and packaging printers; barriers to digital investment; key brand owner demands driving demand for digital printing; and, tips for marketing to digital printing to brand owners. This research study’s findings offer important and actionable insights that package printers, converters and commercial printers offering packaging can use to guide digital printing investment decisions, marketing efforts, and customer sales discussions.
    Room: C147
  • October 24, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Industry 4.0 in Display Graphics Through the Cloud: Possibilities, Downfalls and Opportunities
    The signage and display business is changing. Competitive pressure is high, businesses are consolidating, and margin pressure became a reality. How to escape the vicious cycle? Investing in bigger and faster equipment often makes sense, but when to make this decision and how to ensure that current equipment is utilized to its maximum performance? This session will describe what business metrics can be captured from wide to superwide equipment today. How this can be monitored in the cloud and what are some of the downfalls of the data available today.
    Room: C140
  • October 24, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    LED and LASER Screen Exposing for Garment Printing
    With the introduction of LED exposing into the screen print garment industry, and even more recently, laser technology , there is a influx of information and opinion. Let's stay on top of this fast moving technology to learn what it is and what it is not. And, what should you know before you start looking at upgrades and options in this most important part of your print shop?
    Room: C141
  • October 24, 2019 11:00 AM to 12:00 PM (Central Daylight Time)
    Anatomy of the M&A Deal Process in the Printing Industry: The Gory Details
    The examination will cover teasers and other documents, what to look for in NDA agreements, finding the right prospective buyers and/or sellers, due diligence process, when to share the critical details such as customer names, the do's and don'ts of earn-out provisions, the steps to finalize and close a deal, negotiating tips, and pitfalls to avoid when buying or selling a business.
    Room: C148
  • October 24, 2019 11:00 AM to 12:00 PM (Central Daylight Time)
    Next Generation Tactics and Strategies for In-Plant Service Providers
    This informative session focuses on best practices and strategies. It addresses threats, pricing, staffing, training, education, marketing and more. Howie Fenton, in-plant expert, consultant, and market researcher will present his methodology and final results. Later, join IPMA for a special In-Plant happy hour in room D173 from 4:00 - 6:00 pm. Sponsored by Ricoh.
    Room: C144
  • October 24, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    How Good is Your Color? Fundamentals of Color Management
    If you struggle with color coming out different than expected, then this workshop is for you. We'll delve into the basics of how color management works in a RIP, and why things can go awry. We will also touch on how lighting influences the way you perceive color and other factors that impact your perception of color. You will walk away having learned ways to express if color is good enough at your shop.
    Room: C146
  • October 24, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Tales From the Trails of Project Peacock: Collaborate or Die!
    After meeting with almost 1000 print customers from worldwide agencies and brands, Project Peacock founder, Deborah Corn, shares what they want from their print partners, and how to get them to discuss ideas and try new print technologies. This session will provide a roadmap for opening the door with prospects and strengthening relationships with current customers.
    Room: C148
  • October 24, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Using LinkedIn for Print Sales Professionals
    As the world around us has shifted and decision makers are getting younger, print and packaging sales professionals need to understand how to use LinkedIn both in passive and active sales strategies. I have grown my network to over 6,000 packaging and print connections in the past 18 months, and would like to share best practices .
    Room: C148
  • October 24, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Digital Print + Workflow = Innovative Fabric Printing Opportunities
    Digital printing is a disruptive force for many traditional textile finishers and those new to the opportunity. Digital print technology enables short-run, small batch fabric designs for a new generation of designers while also driving fundamental changes in the supply chain as the industry addresses the demand for mass customization. This presentation covers the growth trend in digital printing to help business owners make decisions about where to invest. With a five-year growth trajectory of more than 20% this is a technology opportunity that spotlights highly productive print technology from around the world enabled by innovations in material science and production workflow. Add Industry 4.0 automation considerations, which permeate a range of manufacturing industries, and the migration to digital textile printing paired to available automation solutions and the opportunity emerges to build the infrastructure for cost-effective Just-in-Time manufacturing capabilities. That is efficiency and optimization brands can take engage as they plan for sustainable business growth.
    Room: C147
  • October 24, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Making Decisions about the Next Wave of Digital Printing: Solutions for Flexible Packaging, Folding Cartons, Corrugated Packaging and Displays: Data from the Trenches Instead of from Marketing Materials
    Digital printing for labels is a mature and growing market with reams of data supporting its proficiency in production. The next wave of digital packaging is aimed at Flexible and Corrugated Packaging, Folding Cartons and Displays. Over the past few years solutions have gone into the marketplace for all of these applications with production levels more than doubling year over year in some of them. Early adopters of the solutions targeting broader packaging applications are faced with making decisions with very limited and questionably accurate data. Karstedt Partners has launched a first of its kind benchmarking study that is helping early adopters identify and implement best practices and improve their production and sales operations to take best advantage of their digital investments. This presentation will describe the current state of digital for packaging with numbers that are from the trenches not from marketing materials, and will give those attending a more grounded view of what is really happening in the market.
    Room: C145
  • October 24, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Converging on Packaging: How Printers Can Get Started in a World Dominated by Converters
    Everyone is eyeing packaging as a future growth opportunity. It's legendary as a part of print that grows and is not susceptible to digital displacement. Yet, several of these segments are dominated by complex supply chains and large converters making it difficult for new entrants to jump in. How can printers from outside of this space get started? This session will explore the market opportunities and applications for commercial and wide format printers on the edges of the corrugated, flexible packaging, and folding carton markets. Participants will learn: Market opportunities and expected growth, applications/product trends, where to find customers, equipment fit valuation, and understanding key workflow requirements.
    Room: C140
  • October 24, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Positively Impact your Bottom Line Today!
    Job costing has a tremendous impact on your bottom line. Let's discuss why accurate job costing is essential, how it affects your business and how properly capturing your real costs will improve your bottom line.
    Room: C144
  • October 24, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    21 Design Tools Every Print Provider MUST Have!
    This presentation will share a collection of 21+ tools used during 30 years of experience in design for the sign and print market. These tools are designed to improve workflow by addressing specific design needs such as enlarging low resolution images, finding and identifying fonts in seconds, tracing color low resolution images with ease and perfection, removing complex background without the need for Adobe products, removing items form a photo and replacing it with content that looks natural and much more. Attendees will be given the opportunity to download a PDF copy of the presentation that will have all the links and websites where they can further investigate these useful tools. Actual examples will be shown using all of these tools discussed.
    Room: C146
  • October 24, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    Key Considerations for Equipment Purchases
    Regardless of the machine you're looking to add to your production, this presentation gives you essential strategies to help you ensure your decision is the right one.
    Room: C141
  • October 24, 2019 1:00 PM to 1:40 PM (Central Daylight Time)
    On the Road: Trends & Opportunities for Traffic Signage
    While the markets been around for decades, not many realize that the majority of all Traffic and Safety signage today is produced by independent print shop owners like yourself, not by city or state municipalities. With USDOT's recent decision approving digital printing as an accepted method for regulated traffic signage, there is no better time than now to consider entering the market. In this session we'll take a close look at market transition and opportunity, regulated and non-regulated signage, the production workflow and the economics of growing your business in the market.
    Room: C142
  • October 24, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Heat Transfer Vinyl and Screen Print Transfers: What to Use When
    Quantities, colors, fabric and design detail all play a part in which of these two popular transfer types is the best choice for the job. Come and join in the discussion as we take a hands-on approach to understanding what to use when.
    Room: C141
  • October 24, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Pad Print Automation
    This session will cover the improvements in pad printing that allow for automation. It will include the machine functions that assist in automation, as well as the options that increase productivity. Some of these options could be robots and different robotic solutions. Also, the topic of additional technology that increases the effectiveness of automation in pad printing.
    Room: C142
  • October 24, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Valuation Boot Camp: Workshop for Graphic Company Owners
    A deep dive workshop into how to value a graphic business, with emphasis on factors that impact the value of a business. Discussion will include GAA's 14 Keys that Drive Value, determining EBITDA, rule-of-thumb valuation metrics, "tuck-in" transactions and impact of deal structure on company valuations. Worksheets will be provided.
    Room: C148
  • October 24, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Print in a Digital World: The Secret Weapon in Omni-Channel Marketing
    When 64% of consumers say consumer experience has the biggest impact on their brand loyalty, what are brands to do when brand loyalty is fleeting? How do brands adapt when 20% of all millennials expect a customized experience? And how does packaging stay relevant to the buying experience when 40% of CPG are purchased online instead of at the retail shelf? Leveraging design strategies and new digital printing technologies with existing brand assets increases consumer engagement and sales while at the same time decreasing bottom line costs. For brands, marketers and agencies, it's not just a revelation, it's a whole new way to engage with consumers.
    Room: C144
  • October 24, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Only the Best In-Plants will Survive: The Secrets of Leading In-Plants
    With the economy in a growth phase, in-plant service providers are meeting their goals. But too many have become complacent. However, the threats from outsourcing and facilities management companies are relentless. This presentation discusses how leaders are constantly improving productivity, increasing their value and preparing to battle possible threats. This session will discuss the secrets of successful leading implants. Some of these secrets have been around for years, such as measuring operational performance, listening to customers, studying productivity, identifying best in class training, researching innovative hardware and software, integrating systems, and a focus on customer service, marketing and sales. Other secrets are evolving and changing, such as the importance of overnight turnaround, strategic use of variable data printing, one stop shopping, and a renaissance of interest in creating the "Amazon experience" with easier ordering options, one-stop shopping, and an improved in the customer experience.
    Room: C140
  • October 24, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Where is the Next Generation of Color Management Coming From?
    In this moderated discussion, we have industry and educational experts explore where the next generation of color appearance, industry color technicians and color management professionals are coming from. In order for our industry to continue to grow and standardize color management, the new group of experts will need to be identified and nurtured to keep our printing trades growing, and providing state of the art color management guidelines.
    Room: C146
  • October 24, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Printed Electronics: State of the Art
    Gain a clear view of innovation in the printed electronics segment, as three printed electronics manufacturers share boundary-pushing project from the past year. Seeking possibilities? Needing inspiration? Don't miss this session.
    Room: C147
  • October 24, 2019 2:00 PM to 2:40 PM (Central Daylight Time)
    Case Studies in Digital Textile Printing
    Whether your print business employs fewer than 20, 20-100, or more than 100 personnel, digital textile printing is a fit to make your operation more efficient and eco-friendly, more agile, more future-ready, and more capable of increasing margins and growth. It empowers you to align with and capitalize on powerful trends toward e-commerce, personalization, localization, and other clear market disruptions. Furthermore, it provides a reliable backbone for any print strategy to ensure survival as the number of print shops nationwide shrinks and consolidates, a pattern we've observed most clearly in the mobile phone business. In this session, we'll discuss real-life successes achieved by print shops of all sizes upon adding digital to their arsenal.
    Room: C145
  • October 24, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Understanding Print Gamut, Graphically
    Your media, ink and print technology all affect the amount of color you can print. Learn how to visually evaluate your print gamut and gain a much better understanding of what affects gamut, how to maximize it and when to stop trying. In many cases, the struggle to get different print technologies to match involves gamut differences. Find out about new gamut comparison methods that clearly show when gamut, and not you, is the problem.
    Room: C146
  • October 24, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Disrupting Primary Packaging
    The number one online shopping customer complaint is not hard to guess. It is excessive packaging. Most companies today attempt to place some focus on environmental and social responsibility. However, many still struggle to correct the issue of excessive packaging while staying true to their brand identity. In this session, we will take a deeper look at the convergence or primary and secondary packaging, along with what that means for the future of packaging printing.
    Room: C145
  • October 24, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Diversify Your Print Business-Learn About The Fastest Growing Trends in Digital Printing on Textiles
    This presentation will feature the fastest growing trends for market and sales opportunities in digital printing on textiles including custom Home Furnishing, custom Apparel and textile printing for retail and transportation venues. We will discuss details of print technologies and techniques with education on various fabrics such as warp knits, circular knits and woven fabrics including how to select and print the proper fabric for end use. Applications will be covered for these growth market areas and how print service providers can expand their operations aimed at diversification and additional profit centers. Three industry experts with over 70 years combined experience in textiles and printing from Top Value Fabrics will conduct the presentation.
    Room: C147
  • October 24, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    From Zero to Hero - How a First-Time Print Entrepreneur Generated $1 Million in Retail Sales in His First Year
    Today, there are so many apps and other online resources that make starting a successful eCommerce business into something that virtually anyone can do. Thanks to its many helpful features which make drop shipping easier, Shopify has facilitated thousands of e-commerce success stories. E-commerce entrepreneurship has the potential to change lives for the better with minimal risk and the prospect of major returns. This discussion expands your awareness of the web & marketing tools available that turned a start-up business into a multi-million dollar company within its first year of operations. The model is then repeated to achieve exponential growth. It will also give graphics and imaging manufacturers the ability to expand their reach to any web entrepreneur willing to drive the traffic while the manufacturers do what they do best - fulfillment. Details will include setting up stores on Shopify using Web to Print Shop's Personalization effects and effective marketing on Search Engines, Social Media platforms and Personalized Email Marketing.
    Room: C141
  • October 24, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Selling Color: Your Wide Format Competitive Advantage
    While it's not easy to achieve consistent, predictable and repeatable color in the wide format inkjet space, once you do, what's next? Sure there is an ROI on your production costs, including reduced downtime and waste, but customers today expect these savings to be passed on. The real question is how do you sell color as a competitive advantage? Are you presenting your color advantage in such a way that it wins more high margin and highly competitive business? If not, it could simply be that your team has not been trained in how to sell color. In this presentation, Jim will present examples of how his clients are now using the advantage of consistent, predictable and repeatable color to win more work and much of it with higher margins. You'll walk away from this session with an understanding of why you can't win with commodity color especially in the specialty and wide format inkjet markets.
    Room: C140
  • October 24, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    Printing is Not a Commodity
    It's tempting to think that printing has become a commodity. Gasoline is a commodity because the buyer thinks that all gas stations are the same with the only difference being the price. That's not printing because every print project has a different appearance, a different value to its buyer and every buyer has a different perception of the print market. Because printers have used estimating systems that focus only on the "cost" of production, they're not focused on these differences. High profit printers set prices based on the value of the project to the customer and their mutual relationship, not on "cost." This approach enables them to get all of the dollars that the customer is willing to pay, but get the order as well.
    Room: C144
  • October 24, 2019 3:00 PM to 3:40 PM (Central Daylight Time)
    The Changing Landscape of Printing and Technology
    This session will focus on the current landscape of major printing segments and the technology adoption trends that are taking place. We'll also look into the future and cover the technology disruption that's already beginning to happen.
    Room: C148
Friday, October 25, 2019
  • October 25, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Printed Electronics: Tools for the Trade
    Opportunity in the printed electronics segment is often driven by the possibilities presented with inks, materials, and equipment. Discover where technology is taking us (today and tomorrow), and gain insight into the assumptions and decisions driving product development.
    Room: C145
  • October 25, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    The Sales Impact of Front-End Efficiencies, Color Management and Creativity
    In this presentation, we will have an interactive session with the attendees regarding the impact front-end efficiencies, color management and creativity have on the Sales and Marketing strategies. We will take a deep dive into the different aspects needed to support the high level customer base companies strive to onboard. Our hands-on experience with Color Management and Workflow, Print Technologies and Techniques as well as Market and Sales Opportunities in digital and flexo printing shine as a result in out-of-the-box thinking, and we would like to share this with the PRINTING United community.
    Room: C146
  • October 25, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    The Value of Customization and How to Capitalize on It
    Today's market is driving the personalization of printed projects to new levels. This session will explore various product categories where customization creates opportunity and how today's technology assists in the production and fulfillment. It will also cite and provide examples from print purchasers, members of the PSPs, Software, and Equipment manufacturing communities.
    Room: C140
  • October 25, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Rolling with the Workflow
    Commercial, in-plant, transactional and service bureaus printers all need to maximize their ability to bring into their shops all types of print and print sources and produce jobs most efficiently to survive. In order to "roll with the workflow" they need to catch and manage this job variety in the most efficient way. In this session, we'll explore how to get control or your shop by using a step through process to create a complete picture of your shop and your workflow, gain an understanding of where jobs are on a moment's notice, and manage and produce jobs in the most efficient manner possible.
    Room: C144
  • October 25, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Grow Your Business with Supply Chain Wizardry
    Whether you call it Smart Print Manufacturing, Industry 4.0 or don't name it at all, the emerging trend across all printing segments revolves around meeting the needs of brand owners and the design trade in ever-shrinking time frames with growing amounts of customization. It becomes a supply chain challenge to ensure that raw materials are available, print capacity is in alignment with changing customer demands, and every ounce of efficiency is being wrung from production workflows. This presentation identifies the touch-points along the supply chain and workflow to show where to look for bottlenecks, how to rethink the supply chain into your business and out of your business, and how to enable mass customization products regardless of which print segment you serve. Data from Keypoint Intelligence - InfoTrends surveys is used to illustrate opportunities.
    Room: C148
  • October 25, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    What You Should Know About Web-to-Print Software: Beware the Pitfalls
    Web-to-print (W2P) solutions are a staple of commercial, in-plant and packaging printers. This talk is focused on how to better understand Web-to-Print adoption rates, print service provider (PSP) requirements, pain points and opportunities of W2P end users. The details of this talk are gleaned from a study conducted by NAPCO Research to print manufacturers in 2018 with a total of 651 survey responses collected. As well as a follow up survey to some 350 respondents in 2019. This talk will coincide with the release of the 2nd study and an in-depth report. The research report explores a variety of questions and issues including: What manufacturers can do to maximize business opportunities presented by W2P; the advantages & disadvantages of open source vs. proprietary solutions; what pitfalls to avoid in both categories; breaks down audience group based on adoption rates, general price ranges for solutions; percentage of manufacturers building custom solutions vs. buying off-the-shelf solutions. The insights gained from the survey allow manufacturers and related stakeholders to assess their current W2P offering (or lack thereof) against those of their peers and competitors, and identify how best to move forward with the opportunity. It also informs W2P providers about the factors and features driving W2P adoption, the problems restricting it and the unique needs of printers that their solutions must cater to for continued success.
    Room: C147
  • October 25, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
    Digital Technologies for the Apparel Decorator
    Digital technology is taking hold in the apparel market. In this session, we'll cover the major technology platforms used for apparel decoration and their workflow. We'll also look at the costs associated with each.
    Room: C141
  • October 25, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    The Convergence of MIS and Marketing Automation in Print
    All technology is converging. Gone are the days of a single, sole supplier for all your technology solutions. The world today is very much about selecting the best applications for your business and then plugging them together. Marketing automation solutions are no different, and just as we have seen a rise in the number of our customers who are adopting these solutions, we have consequently seen an increase in requests to integrate them with our MIS. Our customers are looking to use the reservoir of information inside their MIS to drive their marketing efforts. In this session, Susan Moore will highlight the benefits of using marketing automation for targeting print buyers, explain how an integration to marketing automation software works, and demonstrate how printers can use their MIS data to deliver highly targeted and relevant marketing and sales activities.
    Room: C142
  • October 25, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Why Digital Finishing Helps Drive Printing Revenues
    With so many new applications and substrates available for flatbed and roll 2 roll printing, improving the finishing bottleneck will enable PSPs to attract more printing due to their improved workflow and faster turnaround times.
    Room: C140
  • October 25, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Leadership Characteristics of Highly Effective CEO's
    This presentation will feature results of primary and propriety research involving CEO's from more than one hundred of the best performing privately-held companies in the graphic communications industry. Using both qualitative and quantitative methods, we examined the how CEO's of these companies (who outperformed the industry average by a significant margin over more than ten consecutive years) develop and cultivate their leadership teams in a way that creates a winning culture and sustainable, successful performance for all stakeholders.
    Room: C144
  • October 25, 2019 11:00 AM to 11:40 AM (Central Daylight Time)
    Web to Print Strategies
    Attendees will learn how to position their offerings online to increase sales through different types of web2print ordering applications. The session will cover buying, leasing, renting or building your own solutions and the pitfalls as well as wins in each deployment. The session will cover pricing models and buying trends. At the end of the seminar, the attendees will be armed with the information on the vendors and platforms available. The speaker, Slava Apel, has been voted to be "Top presenter" by multiple tradeshows and associations, and has won multiple other awards including top 35 Most influential people in Graphics industry.
    Room: C141