Exhibitor Optimization Summit

Held at the Las Vegas Convention Center, March 4-5; the Summit was an all-day interactive and immersive program designed specifically for 2024 exhibitors. 

Please note everything listed below was completely complimentary.

The Printing United Exhibitor Optimization Summit was very well done, and was a really beneficial experience. The presentations were very informative, and being able to speak in-person to different vendors was great, as was networking with other exhibitors. Congratulations to the Printing United Alliance team on a job well done!

– Don Dubuque, Standard Finishing Systems

Monday, March 4

  • 5:30 PM – 6:30 PM Opening Reception | Juliet Cocktail Room, (Located in the Venetian) 3600 S Las Vegas Blvd
  • 7:00 PM – 9:00 PM | The Sphere Las Vegas – Experience & Show, 255 Sands Avenue

All sessions were recorded and available on your Exhibitor Resource Center under Resources!

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Summit Highlights

  • Opening Night Reception @ Juliet: relax from traveling with some drinks and good conversations with your colleagues including HP, Canon, STAHLS’, Epson, Capstone, EFI, Sharp Electronics, Standard Finishing Systems, and more! 
  • Immersive Experience @ Sphere: step into an interactive experience with holographic art installations and robots, followed by a multi-sensory film, postcard from earth. Yes, we already bought your ticket!
  • All Day Program & Tour of Las Vegas Convention Center: join vendors and Expo staff for a comprehensive guide to increase your ROI, avoid surcharges, proactively attract leads, and more! Take in presentations and participate in group discussions to effectively have a voice in your experience at the Expo. 
  • Group Dinner @ Carversteak: end the Summit full of information, productive conversations, and a belly full of steak.

Tuesday, March 5

  • 8:30 AM – 9:00 AM | Arrival & Breakfast 
    • Arrive in West Building Lobby – Las Vegas Convention Center, Room W232/233, 2nd Level 
  • 9:00 AM – 9:15 AM | Welcome and Introduction of Alliance Team, Vendors & Presenters 
  • 9:15 AM – 9:30 AM | What’s New in Las Vegas? 
    • LVCVA & Representative from LVCVA, John Schrieber 
  • 9:30 AM – 9:45 AM | PRINTING United 2026 – LVCC Reimaged! 
    • LVCVA, John Schrieber & LVCVA, Ryann Denys 
  • 9:45 AM – 10:15 AM | PRINTING United Expo – After Dark & Client Event Opportunities 
    • Malcolm Barrack, Director of Events & Nightlife, Jampack 
  • 10:15 AM –11:00AM | Optimization of the Map Your Show Platform 
    • Brett Glatfelter, Vice President of Exhibitor Engagement 
  • 11:00AM – 11:15 AM | Break  
  • 11:15 AM –11:45 AM | The Importance & Options for Lead Retrieval 
    • Kahle Williams, CMO, CompuSystems 
  • 11:45 AM – 12:15 PM | Top Logistical Pitfalls to Avoid 
    • Shepard Exposition Services 
    • Yvette Charoo (Vice President, Exhibitor Experience) 
    • Taylor Elliot (Vice President, Marketing & Brand Strategy) 
    • Amber Singleton (Director of Customer Service) 
  • 12:15 PM –12:30 PM | Optimizing Utility Requirements  
    • Briana Gilbert, Melanie Phillips, Edlen  
    • Andrea Rodriguez, Cox Communications 
  • 12:30 PM –12:45 PM | LVCC Event Services Overview 
    • Event Services – LVCC – Catering/Internet 
  • 12:45 PM –1:30 PM | Lunch 
  • 1:30 PM – 1:45 PM | What’s an “Nvytes?” It’s Your Solution to All Your Design Needs! 
    • Nicole Cho, Director, Expo Marketing 
    • John Tisdale, President, Nvytes
  • 1:45 PM – 2:00 PM | Opportunities to Increase Attendee Engagement 
    • Mark J. Subers, President – Events and Expositions 
  • 2:00 PM – 4:00 PM | Walkthrough of Las Vegas Convention Center 
  • 5:00 PM | Dinner at Carversteak – Located in Resorts World Las Vegas 3000 S Las Vegas Blvd