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October 22, 2019 1:00 PM to 4:30 PM (Central Daylight Time)

Room: C146

The cost to attend is $69 for SGIA Members and $99 for Non-SGIA Members (register before September 11 to receive this rate).

In today's printing industry, convergence is all about opportunity, and while the concepts around identifying and accessing adjacent segments or sectors are easy to understand, getting your business there takes careful planning. In this three-and-a-half hour session, Marco Boer of IT Strategies will provide the background you need to steer your business into opportunity-rich areas, and to identify and take advantage of new opportunities. Learn to assess your company's readiness to grasp the possibility and learn where your business exists within the broader opportunity. Looking to "converge?" Don't miss this unique event.
SGIA Half-Day Intensive. Special Ticket Required.

1:00 PM - 2:00 PM
Identification of Synergies between creation and final product between roughly ten applications.  What are the commonalities technically, in terms of substrate, inks, width, finishing, go-to-market, and margins?

2:00 PM - 2:45 PM 
Matching/Overlaying Synergies by application. What do print volumes look like for each application, what are the growth rates, and how many competitors (print providers) are there in each space?

2:45 PM - 3:00 PM
Break and Refreshments (Provided by PRINTING United)

3:00 PM - 4:00 PM
Industry Attractiveness is identified based on momentum, hurdles, and possibilities.  What is the technology fit, go-to-market fit, and industry attractiveness, if you are a commercial, functional, graphics, package, apparel or other printer?

4:00 PM - 4:30 PM
Strategic Game Options are discussed, based on how a company “presents” today. Your company’s best chance of success (based upon technology, go-to-market, and segment attractiveness) is presented. The next move is yours…  



David Zwang
Principal Consultant
Zwang & Company


Marco Boer
Vice President
IT Strategies