Exposure to Adjacent Market Opportunities
Technology is blurring the lines between print industry applications and segments are converging, creating opportunities for printers to expand into new markets. In fact, 93% of printers think that migration is occurring in the industry as a whole.
- 44% of APPAREL printers are considering adding COMMERCIAL
- 43% of APPAREL printers are considering adding SIGNAGE/GRAPHICS
- 40% of SIGNAGE/GRAPHICS companies are considering adding COMMERCIAL
- 37% of COMMERCIAL are considering adding SIGNAGE/GRAPHICS
- 30% of SIGNAGE/GRAPHICS are considering adding APPAREL
PRINTING United will showcase proﬁtable applications to help attendees better serve existing clients and new prospects.
*Source: SGIA (2018) Convergence in the Print Industry Research Study