While it's not easy to achieve consistent, predictable and repeatable color in the wide format inkjet space, once you do, what's next? Sure there is an ROI on your production costs, including reduced downtime and waste, but customers today expect these savings to be passed on. The real question is how do you sell color as a competitive advantage? Are you presenting your color advantage in such a way that it wins more high margin and highly competitive business? If not, it could simply be that your team has not been trained in how to sell color. In this presentation, Jim will present examples of how his clients are now using the advantage of consistent, predictable and repeatable color to win more work and much of it with higher margins. You'll walk away from this session with an understanding of why you can't win with commodity color especially in the specialty and wide format inkjet markets.