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October 24, 2019 2:00 PM to 2:40 PM (Central Daylight Time)

Room: C144

Business Management
Commercial Printing
Digital Textile Printing
Graphics and Sign Printing
Printed Packaging
In-Plant Printing

When 64% of consumers say consumer experience has the biggest impact on their brand loyalty, what are brands to do when brand loyalty is fleeting? How do brands adapt when 20% of all millennials expect a customized experience? And how does packaging stay relevant to the buying experience when 40% of CPG are purchased online instead of at the retail shelf? Leveraging design strategies and new digital printing technologies with existing brand assets increases consumer engagement and sales while at the same time decreasing bottom line costs. For brands, marketers and agencies, it's not just a revelation, it's a whole new way to engage with consumers.



Vicki Strull

Vicki Strull Design