October 24, 2019 10:00 AM to 10:40 AM (Central Daylight Time)
Case Study: From microbrews to specialty foods, microbrands are skyrocketing and looking for unique ways to market and sell their products and services. Take Advantage of the Opportunities in this Growing Market. Learn how a local TX "Shark Tank" entrepreneur is growing her micro-brand with self-adhesive labels and digital print technology!
Jodi Sawyer is a Market Development Manager for the Product Branding Business Team. She collaborates with customers and industry co-suppliers to develop and deliver products that respond to their market needs. In addition, she has direct involvement with brand owners, ad specifiers and OEMs to address the needs and opportunities in the marketplace. Jodi has 30 years experience working in the self-adhesive materials industry. She previously served as Market Development Specialist at FLEXcon. Among her other responsibilities, she serves as an information resource on FLEXcon products and self-adhesive applications. Ms. Sawyer holds a Bachelor of Arts degree in Political Science & Economics from Drew University. Jodi is a member of the Specialty Graphic Imaging Association, the Outdoor Advertising Association of America and is former Chair of the Board of Directors of the Sustainable Green Printing (SGP) Partnership.