Digital printing is a disruptive force for many traditional textile finishers and those new to the opportunity. Digital print technology enables short-run, small batch fabric designs for a new generation of designers while also driving fundamental changes in the supply chain as the industry addresses the demand for mass customization. This presentation covers the growth trend in digital printing to help business owners make decisions about where to invest. With a five-year growth trajectory of more than 20% this is a technology opportunity that spotlights highly productive print technology from around the world enabled by innovations in material science and production workflow. Add Industry 4.0 automation considerations, which permeate a range of manufacturing industries, and the migration to digital textile printing paired to available automation solutions and the opportunity emerges to build the infrastructure for cost-effective Just-in-Time manufacturing capabilities. That is efficiency and optimization brands can take engage as they plan for sustainable business growth.