Advances in digital printing technology have created great opportunities for package printers, converters and commercial printers to expand their packaging capabilities. Digital printing is the next frontier for packaging production, and brands and package printers/converters are capitalizing on its economic, efficiency, speed-to-market, and customization/personalization advantages. While digital printing has been used in the packaging industry for more than two decades, a combination of forces is expanding package printer/converters’ and brand owners’ use and recognition of its value. This session will present key takeaways from the recent NAPCO Research survey, Digital Packaging Printing the Time is Now! This session will focus on: The benefits digital packaging and label printing is delivering to label and packaging printers; barriers to digital investment; key brand owner demands driving demand for digital printing; and, tips for marketing to digital printing to brand owners. This research study’s findings offer important and actionable insights that package printers, converters and commercial printers offering packaging can use to guide digital printing investment decisions, marketing efforts, and customer sales discussions.