Many print businesses want better profits, and some are investing in technology that will improve their efficiency. But it's surprising how few businesses are leveraging automation's full potential; reaping the productivity gains brought about by automated workflows. Smarter ways of working help, and the emergence of cloud-based platforms are enabling automation on a global-scale. Industry 4.0-enabled machines furnish data-driven insights that deliver increases in profitability. However, technology may have evolved, but mindsets invariably have not: And the majority of large format printers still rely on traditional workflows.Simon Landau, Director of Sales Americas at PrintFactory, will host the presentation covering: Why traditional workflows are no longer fit for purpose, trends dictating the extent and pace of change, how the entire ecosystem can support the transition to a smarter way of working, and the future of print and the technologies that will take us to "lights out," 24/7 operation.