In this seminar attendees will identify what solution selling is and how it differs from typical transaction selling. More importantly, a review of required skills to succeed in solution selling will be discussed. Participants will learn that most printing sales execs do not possess these skills. This is a must seminar for firms that have attempted solution selling with less than successful results or any firm considering solution selling. The program will focus on: Required sales exec skills; where do you find the best solution sales execs; and, how your current sales force can be best used to succeed in the solution selling.