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October 23, 2019 2:00 PM to 2:40 PM (Central Daylight Time)

Room: C148

Business Management

Selling to C-Level and Marketing Executives is a whole new ball game. You have to be pithy, respectful of their time, and you have to come up with ways to differentiate yourself from the competition in order to chop through the clutter and deserve the right to ask for something. In this session, you will hear from a marketing executive as well as a print service provider to understand how the relationship can be culminated. Key topics include: Strategies to get the appointment; level of preparation for making an effective call; the distinct value proposition that worked; expectations after the sale that justify future business; and, how to transition from sales person to trusted advisor.



Barbara Pellow

Pellow & Partners