In the current, competitive marketplace, print service providers are searching for ways to incorporate more profitable applications into the product mix they offer their clients. By focusing on different ways to use today's technology, different applications can be presented to clients to help drive the bottom line. In this session, I'll focus on trending applications that lend themselves to high profits like custom interior design and textured printing. Another highlight of the presentation will be different types of substrates that can enhance the level of output that they're bringing to their clients. Another way to drive profits is for print providers to diversify the markets that they serve, and painless ways for them to introduce new applications and motivate their sales team to seek new clients.