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October 23, 2019 10:00 AM to 10:40 AM (Central Daylight Time)

Room: C148

Business Management
In-Plant Printing

Have you ever wondered how companies decide on how to allocate their marketing dollars; how they choose marketing services providers; and the specific services they feel are essential to the success of a campaign? This session will share “voice of the customer," by sharing input from agency executives and senior marketing executives and exploring the various strategies their companies use to effectively communicate with consumers, as well as how they select partners in the development of communications programs. Key topics discussed include: A brief overview of the latest SGIA/NAPCO sponsored research titled Printer Expectations of Marketers/Brand Owners; and a discussion of current campaign drivers, service provider selection criteria, and value delivered by partners.



Barbara Pellow

Pellow & Partners