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October 23, 2019 10:00 AM to 10:40 AM (Central Daylight Time)

Room: C148

Business Management
In-Plant Printing

Have you ever wondered how companies decide on how to allocate their marketing dollars; how they choose marketing services providers; and the specific services they feel are essential to the success of a campaign? This session will share “voice of the customer”. You will have the opportunity to hear an agency executive and a senior marketing executive explore the various strategies used by their companies to effectively communicate with consumers as well as how they select partners in the development of communications programs.Key topics discussed include: A brief overview of the latest SGIA/NAPCO sponsored research titled Printer Expectations of Marketers/ Brand Owners; and a moderated panel discussion with both an agency executive and a marketing executive that will share campaign drivers, service provider selection criteria, and value delivered by partners



Barbara Pellow

Pellow & Partners

Diamond Sponsors