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WHEN:
October 23, 2019 11:00 AM to 11:40 AM (Central Daylight Time)

WHERE:
Room: C144

SESSIONS TRACKS:
Commercial Printing
In-Plant Printing

Print service providers seeking to expand their offerings beyond print and mail may want to consider offering customer communications management (CCM) as a service to their clients. This session will set the stage by first defining what CCM is and then uncovering the seven core components of a complete solution offering. Senior Analyst Gina Ferrara will share with attendees her findings out in the field regarding best practices in CCM, pitfalls to avoid when designing a solution, and optional pricing models to make this offering attractive to clients.   
 

SPEAKERS:

Ferrara_Gina

Gina Ferrara

Madison Advisors