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October 23, 2019 10:00 AM to 10:40 AM (Central Daylight Time)

Room: C144

Commercial Printing
In-Plant Printing

Looking to differentiate from the competition, print service providers are expanding value-added services to support digital printing. Providers are looking to expand ancillary services such as bindery, fulfillment, mailing and special effects printing to strength their digital printing offering and win customers. This presentation, based on results from a NAPCO Research study of print providers and buyers, will highlight the key services providers are offering, the value they are delivering, and customer demand for these services. Attend this session to find out: Key services provided to enhance digital printing and their influence on profitability; market demand for these services; print providers' methods of service delivery: in-house vs. outsourced; best approaches for marketing services; customers' understanding of value-added services;and, pricing strategies and customers willingness to pay for print embellishments and ancillary services.



Lisa Cross
Principal Analyst
NAPCO Research


Nathan Safran
Director of Research
NAPCO Research