Web-to-print (W2P) solutions are a staple of commercial, in-plant and packaging printers. This talk is focused on how to better understand Web-to-Print adoption rates, print service provider (PSP) requirements, pain points and opportunities of W2P end users. The details of this talk are gleaned from a study conducted by NAPCO Research to print manufacturers in 2018 with a total of 651 survey responses collected. As well as a follow up survey to some 350 respondents in 2019. This talk will coincide with the release of the 2nd study and an in-depth report. The research report explores a variety of questions and issues including: What manufacturers can do to maximize business opportunities presented by W2P; the advantages & disadvantages of open source vs. proprietary solutions; what pitfalls to avoid in both categories; breaks down audience group based on adoption rates, general price ranges for solutions; percentage of manufacturers building custom solutions vs. buying off-the-shelf solutions. The insights gained from the survey allow manufacturers and related stakeholders to assess their current W2P offering (or lack thereof) against those of their peers and competitors, and identify how best to move forward with the opportunity. It also informs W2P providers about the factors and features driving W2P adoption, the problems restricting it and the unique needs of printers that their solutions must cater to for continued success.