Attendees will learn how to position their offerings online to increase sales through different types of web2print ordering applications. The session will cover buying, leasing, renting or building your own solutions and the pitfalls as well as wins in each deployment. The session will cover pricing models and buying trends. At the end of the seminar, the attendees will be armed with the information on the vendors and platforms available. The speaker, Slava Apel, has been voted to be "Top presenter" by multiple tradeshows and associations, and has won multiple other awards including top 35 Most influential people in Graphics industry.