All technology is converging. Gone are the days of a single, sole supplier for all your technology solutions. The world today is very much about selecting the best applications for your business and then plugging them together. Marketing automation solutions are no different, and just as we have seen a rise in the number of our customers who are adopting these solutions, we have consequently seen an increase in requests to integrate them with our MIS. Our customers are looking to use the reservoir of information inside their MIS to drive their marketing efforts. In this session, Susan Moore will highlight the benefits of using marketing automation for targeting print buyers, explain how an integration to marketing automation software works, and demonstrate how printers can use their MIS data to deliver highly targeted and relevant marketing and sales activities.