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October 22, 2019 1:00 PM to 4:30 PM (Central Daylight Time)

Room: C142

The cost to attend is $69 for SGIA Members and $99 for Non-SGIA Members (register before September 11 to receive this rate).

Join SGIA's digital printing guru Ray Weiss and a cast of seasoned industry professionals as they provide you with knowledge needed for success in the wide-format segment. This value-priced, three-and-a-half hour session will provide an overview of the segment, and it’s many technologies and applications, and selecting the right equipment for the intended purpose. The program then continues with a results-focused discussion of color management fundamentals, helping you get a firm grasp on image quality, as well as lessons on equipment selection, employee recruitment and retention, and pricing
SGIA Half-Day Intensive. Special Ticket Required.


1:00 PM - 1:45 PM

Introduction to Wide Format
Ray Weiss, SGIA
This presentation will cover budgeting for equipment and upgrades, how to differentiate from competitors, training and certifications, gearing up for growth, learning it’s ok to say “no,” and pricing strategies.

1:45 PM - 2:30 PM
Inkjet Equipment Considerations
Travis Barcelona, Nazdar 
This presentation will go a little more in-depth on the equipment side and will include considerations for choosing one technology over another, service, and maintenance.

2:30 PM- 2:45 PM
Break and Refreshments (Provided by PRINTING United)

2:45 PM - 3:30 PM
Why Color Management Matters 
Jim Raffel, ColorCasters
This presentation will cover basic (and essential) color management information, including how to sell, and the importance of color management.

3:30 PM - 4:15 PM
Moderated Discussion/Questions from Audience



Ray Weiss
Director of Digital Print Programs
Specialty Graphic Imaging Association