6 STEPS TO BUILDING A LOYAL CUSTOMER BASE
THURDAY, OCT. 20 | 3 PM
DESCRIPTION & BIO
Best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. Fast forward, content marketing is taking over the advertising world and applies to every company, big and small. Joe will go into detail on six steps printers and manufacturers can do to build a loyal customer base and how to keep them coming back for more!
Many marketers are unfamiliar with the scope and depth of the tools available to them and how to leverage these tools as part of integrated marketing campaigns, this session is focused of helping printers with positioning these new print capabilities so they are fully leveraged by brands, agencies and designers as they craft their campaign strategies.
Joe Pulizzi is founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the “Lifetime Achievement Award” by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.